How do you increase awareness of good, healthy food among young people?

Challenge them to a Battle: Bosses in the Kitchen. Culinary gamification. Imagro is working together with AgriFoodCapital to design the unique campaign for this unique contest. The ovens are being fired up both online and offline. Children in the last 2 years of primary school are taking up the gauntlet (or in this case, the oven glove) and getting to work in the kitchen.

“With only a small budget to work with, we have managed to achieve maximum impact. Bosses in the Kitchen has really started to take off in towns throughout the region."

Sanne van de Valk, communication consultant Imagro

A short, sharp campaign with great results

Maikel Rump, Online Marketing Consultant at Imagro: "We developed a 2-pronged attack. Offline, with posters, flyers and letters to participating schools, supported by an online campaign, including a YouTube message from the mayors, Instagram and Twitter accounts, to attract visitors to the website, and a targeted Facebook campaign. Within 3 weeks we had a reach of 74,000 people, resulting in 3,500 clicks (almost 5 %). A great result that’s creating a feel buzz around the initiative."