Food - a way of life
Food is constantly evolving and forms the connection between all the links in the supply chain: from its origins to the meals on our plates. But Food is more than just nutrition. Food has always been and always will be extremely relevant. And this is particularly the case right now, in the context of the major social challenges of our time: circularity, the climate & sustainability, as well as health & the affordability of our healthcare.
Whereas for many years the food sector was characterised as a prosperity-oriented business, it is now seen more as a reflection of a way of life for consumers. Consumers now focus their food needs on products and brands that align with their own values, lifestyles and beliefs. Here, not only are convenience, variety and price important, more nutritious and sustainable choices are becoming more and more relevant. This shift is challenging stakeholders in the food industry to focus on their social responsibility and work together to create a sustainable food system.